Prognos does not rely on paid content

According to a new study by market researcher Prognos, online advertising has a future despite all the prophecies of doom: its market share in Switzerland is set to rise from 0.3 percent today to 1.5 percent by 2007. Prognos sees a dark future for paid content offers. An end to the "culture of free Internet use" is a long way off, with the sale of content accounting for barely more than 10 percent of total sales by 2007.