More Swiss in Cannes

Advertising Festival Five percent fewer entries (16,392), but six percent more Swiss entries than in 2002 are competing for the Lions of the International Advertising Festival in Cannes this year According to the Swiss Cannes representative Cinecom, the direct marketing competition in particular saw a massive increase (from 23 to 55 entries). In contrast, participation in the Film Competition fell from 83 to 74, in the Cyber Lions from 12 to 7 and in the Media Lions from 13 to 8. In the Press & Outdoor category, on the other hand, a small increase of five to 204 entries was reported. With a total of 348 entries, Switzerland ranks 13th internationally. The Germans were not at all deterred by the economic situation: According to Werben & Verkaufen magazine, they submitted 1485 competition entries, 18.5 percent more than in the previous year.