King of Coolness
Home Electronics Despite persistent rumors, rock icon Elvis Aaron Presley has been buried in Memphis, Tennessee, since 1977.
Household electronics Despite persistent rumors, the rock icon Elvis Aaron Presley has been buried in Memphis, Tennessee, since 1977, but his music is still alive and kicking: the King of Rock 'n' Roll is still singing his way to the top of the charts, releasing new albums and giving concerts. With "Elvis - The Concert", his former musicians tour the world and conjure up "The Pelvis" on stage using digital technology. This is what happened this June in Zurich's Hallenstadion. "It's now or never", said the creative minds at the Zurich agency Bonaparte, recalling the King of Coolness in the concert setting: The Bosch Classic refrigerator, which is modeled on the typical look of the fifties. With the poster headline "Elvis lives", Bosch distributor BSH Hausgeräte AG also wants to bask in the spotlight.
