Call for more fair play
Soccer Every year, about 40,000 soccer players in Switzerland suffer injuries, especially in the lower leagues.
Football Every year, around 40,000 footballers are injured in Switzerland, especially in the lower leagues, which is why Suva, in collaboration with the Swiss Football Association, is launching a campaign for more fair play. The creative goals for this steep pass were shot by the Ruf Lanz agency. "To ensure that the campaign doesn't go astray with the footballers, we're using a familiar object: the corner flag. It is shown as it has never been seen before: in a mourning flag," says Markus Ruf, explaining the concept. The eye-catcher can be seen on posters and perimeter advertising in and around football stadiums, on advertisements and on posters in dressing rooms, clubhouses and club pubs. Footballers are also involved in the campaign. The clubs are provided with yellow and red bibs with large lettering on them: You should never see this color in the game. At the end of the season, the fairest teams are awarded various prizes as part of a fair play trophy.
