But that's a smile on the face
Political chat It's a patriotic fact that the most beautiful bikes on Swiss roads are made abroad.
Polit-Plausch It is a patriotic fact that the most beautiful bikes on Swiss roads are made abroad.Polit-Plausch It is a patriotic fact that the most beautiful bikes on Swiss roads are made abroad. Shimano, Cinelli, Mavic, Cannondale, Scott and Leggero are the trendiest brands. The infiltration of Swiss bike culture with foreign products is now being communicated by Markus Ruf and Markus Gut with an advertisement that is graphically almost unmistakably based on the style of SVP advertising. "SPW" for Sportplausch Wider Wallisellen is cheekily emblazoned as a logo underneath the laughing SVP snood. Incidentally, Christoph Blocher also laughed. According to the creative team, the great SVP communicator was contacted in advance for this parody and found "the idea very funny". Even Blocher found it funny: SPW.
