The established
The self-assured elite maintains a distinguished lifestyle of the highest caliber. They combine a focus on economic efficiency with a lifestyle centered on enjoyment.
The self-confident elite cultivate a distinguished lifestyle at the highest level. This milieu describes the established upper class. It is characterized by a high level of self-confidence and a sophisticated lifestyle. Important points of reference for the Established are material and social success. They achieve their goals with a good sense of duty, discipline and responsibility, thus laying the foundations for a sophisticated and pleasure-oriented life, keeping pace with all social developments, and their attitude to life is characterized by tolerance, liberalism, cosmopolitanism and "savoir vivre". They value connoisseurship and a sense of style and participate intensively in social and cultural life. In their free time, they go to the opera or a museum, relax with yoga or mental training, take the opportunity for personal development and further education or use the Internet to find out more. Preferred sports include tennis and water sports.
Around nine percent of the customer potential* in Switzerland, i.e. around 550000 people, belong to the "Arrivierte". A regional focus can be clearly seen in this milieu: In German-speaking Switzerland, the established make up around eleven percent of the population aged 15 and over, in Ticino four percent and in French-speaking Switzerland only two percent. The established typically live in households of two to four people. The main age group in this milieu is between 30 and 60; women are slightly overrepresented at 57%.
The established employees generally have a high level of
educational qualifications; there is a high proportion of university graduates among them. Typically, the more established work in the liberal professions, as doctors, architects or lawyers. However, they also include entrepreneurs, qualified employees and civil servants. In a comparison of milieus, the highest incomes are found in this segment: 48% of the established have a monthly net household income of at least CHF 7,800.
Around nine percent of the customer potential* in Switzerland, i.e. around 550000 people, belong to the "Arrivierte". A regional focus can be clearly seen in this milieu: In German-speaking Switzerland, the established make up around eleven percent of the population aged 15 and over, in Ticino four percent and in French-speaking Switzerland only two percent. The established typically live in households of two to four people. The main age group in this milieu is between 30 and 60; women are slightly overrepresented at 57%.
The established employees generally have a high level of
educational qualifications; there is a high proportion of university graduates among them. Typically, the more established work in the liberal professions, as doctors, architects or lawyers. However, they also include entrepreneurs, qualified employees and civil servants. In a comparison of milieus, the highest incomes are found in this segment: 48% of the established have a monthly net household income of at least CHF 7,800.
