The "boutiq" creates a new world for WWF
Zurich-based animation of international caliber: The new Boutiq film for Spinas Gemperle on biodiversity.
Over the next few days, WWF Switzerland will accompany us into spring with a spectacularly beautiful film. The artfully presented theme is "Biodiversity". For 110 million years, 30,000 animal species ranging in size from just 1.3 mm to almost 3 cm have been working day and night to ensure that our planet can survive at all. This insight is translated into an animated film that miraculously combines watercolor painting with 3D technology to express the creative work of living creatures. The clip was produced on behalf of Rosas 'n' Co with the directing duo Mike Huber and Philipp Zünd. The Zurich-based company Boutiq is responsible for the design and animation.
The idea for the film was developed at Spinas Gemperle. The "advertising agency for a better world" has been working for the WWF for over five years and will also accompany the biodiversity campaign with a larger campaign. We are all called upon to make a contribution to more biodiversity. This can range from sowing native wildflowers in the garden to creating a large pond. For the first time in its history, the WWF is also awarding a prize for exemplary actions. The "most sustainable" ideas can win a total prize of 50,000 francs. The work must be submitted by September 30 to www.wwf.ch/biodiversität be registered.
For Boutiq, this film, which also serves as the basis for additional subjects for the campaign, is another creative highlight in its history. Daniel Wyss, Mike Huber, Philipp Zünd and Puneet Lal founded the Zurich-based VFX production company four years ago. Daniel Wyss is Head of Production. He was an editor on various productions in the advertising film industry for over ten years. Mike Huber works as a freelance director and, after graduating from New York University, has directed numerous commercials as well as the feature films "Birdseye", "Liebe und Wahn" and "Heldin der Lüfte" with Melanie Winiger. Philipp Zünd is a director and motion designer. He completed his design studies in Los Angeles. That was in 1998, at a time when independent "garage" stores were setting new trends in Hollywood alongside the big studios.
The Zurich-based hot store now employs nine specialists full-time. The studio's core competence is the combination of film and animation - telling good stories in a creative way that combines live action with the latest trends in computer graphics. The team at Boutiq consists of designers and animators from Germany and abroad, whose love of storytelling and graphics results in a wide variety of designs. In the four years since the company was founded, numerous commercials have already been created for well-known brands. The challenge is to work closely with the agency to create new and unique looks that support the message of the films.
Andreas Panzeri
The idea for the film was developed at Spinas Gemperle. The "advertising agency for a better world" has been working for the WWF for over five years and will also accompany the biodiversity campaign with a larger campaign. We are all called upon to make a contribution to more biodiversity. This can range from sowing native wildflowers in the garden to creating a large pond. For the first time in its history, the WWF is also awarding a prize for exemplary actions. The "most sustainable" ideas can win a total prize of 50,000 francs. The work must be submitted by September 30 to www.wwf.ch/biodiversität be registered.
For Boutiq, this film, which also serves as the basis for additional subjects for the campaign, is another creative highlight in its history. Daniel Wyss, Mike Huber, Philipp Zünd and Puneet Lal founded the Zurich-based VFX production company four years ago. Daniel Wyss is Head of Production. He was an editor on various productions in the advertising film industry for over ten years. Mike Huber works as a freelance director and, after graduating from New York University, has directed numerous commercials as well as the feature films "Birdseye", "Liebe und Wahn" and "Heldin der Lüfte" with Melanie Winiger. Philipp Zünd is a director and motion designer. He completed his design studies in Los Angeles. That was in 1998, at a time when independent "garage" stores were setting new trends in Hollywood alongside the big studios.
The Zurich-based hot store now employs nine specialists full-time. The studio's core competence is the combination of film and animation - telling good stories in a creative way that combines live action with the latest trends in computer graphics. The team at Boutiq consists of designers and animators from Germany and abroad, whose love of storytelling and graphics results in a wide variety of designs. In the four years since the company was founded, numerous commercials have already been created for well-known brands. The challenge is to work closely with the agency to create new and unique looks that support the message of the films.
Andreas Panzeri
