Ammarkt realizes campaign for Swica
Mit einer Kampagne fordert die St. Galler Agentur Ammarkt die Kompetenzführerschaft für die Die Agentur Ammarkt hat für Swica eine Kampagne realisiert, deren Dach ein klares Bekenntnis bildet: «Swica. Für die beste Medizin. Heute und morgen».
The images are intended to give Swica an authentic, competent and quality-oriented image, the agency writes in a press release. The continuous presence of sustainable health messages is intended to promote image, purchase intentions and customer loyalty.
The campaign can be seen and heard since August 23, 2010. It starts with the image spot, which focuses on people and their personal health needs. From August 30 to September 12, 2010, the first phase of the poster campaign will follow on directly from the TV commercial. This will be followed by advertisements, image and product brochures as well as the website redesign including an iPhone application.
A week before the start of the campaign, Swica employees were already made curious about the "new start" with daily, short teaser films via e-mail, according to the press release. In this way, enthusiasm and support for the new campaign is said to have grown organically.
> To the spot
Responsible at Swica: Hans-Ueli Regius (General Manager), Stefano C. Urban (Head of Advertising), Helena Gubernale (Advertising Specialist). Responsible at Ammarkt: Heinz Frischknecht, Michael Weber (consulting), Michael Schmid (strategic planning & creation), Martin Fuchs (CD), Günter Kasel (text, concept), Nicole Bernhardsgrütter (AD), Jan Walser, Samuel Schalch (artwork), Lea Hobi (production), Mäggie Widmer (media). TV spot: Brand film Zurich. Directed by: Benjamin Brettschneider. Photography: Fabian Scheffold. Music: Lesley Meguid.
The campaign can be seen and heard since August 23, 2010. It starts with the image spot, which focuses on people and their personal health needs. From August 30 to September 12, 2010, the first phase of the poster campaign will follow on directly from the TV commercial. This will be followed by advertisements, image and product brochures as well as the website redesign including an iPhone application.
A week before the start of the campaign, Swica employees were already made curious about the "new start" with daily, short teaser films via e-mail, according to the press release. In this way, enthusiasm and support for the new campaign is said to have grown organically.
> To the spot
Responsible at Swica: Hans-Ueli Regius (General Manager), Stefano C. Urban (Head of Advertising), Helena Gubernale (Advertising Specialist). Responsible at Ammarkt: Heinz Frischknecht, Michael Weber (consulting), Michael Schmid (strategic planning & creation), Martin Fuchs (CD), Günter Kasel (text, concept), Nicole Bernhardsgrütter (AD), Jan Walser, Samuel Schalch (artwork), Lea Hobi (production), Mäggie Widmer (media). TV spot: Brand film Zurich. Directed by: Benjamin Brettschneider. Photography: Fabian Scheffold. Music: Lesley Meguid.
