The experimentalists
The creative, individualistic youth milieu is spontaneous, open to diverse cultural influences and new experiences. Experimentalists are always on the lookout for intense experiences and unhindered self-expression.
The creative, individualistic youth milieu is spontaneous, open to diverse cultural influences and new experiences. Experimentalists are always on the lookout for intense experiences and unhindered self-expression.experimentalists represent a target group that is on the lookout for experiences and adventures: individualistic, creative and keen to experiment. Life is primarily about discovering new things and creating freedom. Freedom that is necessary in order to live life to the full - be it in terms of personal development, artistic or professional activities. The varied and excessive life of experimentalists does not allow for long-term security - you can always worry about retirement later. Experimentalists are open to a wide variety of lifestyles and cultures. They are open-minded, sociable, communicative and tolerant. They follow new trends and developments with interest and prefer to stay ahead of the times: instead of adapting to fashion, they often create their own new style.
In their free time, experimentalists can be found in discos and clubs, playing video games or at the movies. Their favorite sports in this segment are football, handball, tennis and water sports.
The main age group of experimentalists is under 30, and both three- to four-person households and one-person households are overrepresented. Middle and higher education qualifications predominate and, in line with their age, many Experimentalists are still in school or vocational training. Above all, the job must be fun for the Experimentalist and fit in with their own interests. They often work as simple or managerial employees or freelancers. The income spectrum is broad, with a slight focus on the class between 3200 and 3850 francs. The Experimentalist milieu makes up six percent of the population*; the target group therefore comprises around 360000 people, evenly distributed across the three language regions.
In their free time, experimentalists can be found in discos and clubs, playing video games or at the movies. Their favorite sports in this segment are football, handball, tennis and water sports.
The main age group of experimentalists is under 30, and both three- to four-person households and one-person households are overrepresented. Middle and higher education qualifications predominate and, in line with their age, many Experimentalists are still in school or vocational training. Above all, the job must be fun for the Experimentalist and fit in with their own interests. They often work as simple or managerial employees or freelancers. The income spectrum is broad, with a slight focus on the class between 3200 and 3850 francs. The Experimentalist milieu makes up six percent of the population*; the target group therefore comprises around 360000 people, evenly distributed across the three language regions.
