Long live the memory
Contexta and 10 nonprofit organizations are raising awareness about bequests.
In Switzerland, 28.5 billion Swiss francs are bequeathed every year. Ten major charitable organizations have joined forces to form the My Happy End association with the aim of encouraging people to think about good causes when making a will: Amnesty International, Greenpeace Switzerland, Salvation Army, Médecins Sans Frontières, SOS Children's Villages Switzerland Foundation, Swiss Air-Rescue Rega, Pestalozzi Children's Village Foundation, Terre des hommes - Children's Aid, World Without Mines and WWF Switzerland.
Anyone who includes one of these organizations in their will does good beyond their death and will be remembered by a large number of people. This is the message that Contexta has implemented for the association. The campaign dramatizes the death as an actual happy ending - with a touching gathering of all the organizations and the numerous beneficiaries at the donor's grave. They all keep the deceased in fond memory and impressively demonstrate the impact of his legacy. All measures refer to the internet platform www.myhappyend.org. This offers comprehensive guidance for anyone wishing to include charitable organizations in their estate. pan
Anyone who includes one of these organizations in their will does good beyond their death and will be remembered by a large number of people. This is the message that Contexta has implemented for the association. The campaign dramatizes the death as an actual happy ending - with a touching gathering of all the organizations and the numerous beneficiaries at the donor's grave. They all keep the deceased in fond memory and impressively demonstrate the impact of his legacy. All measures refer to the internet platform www.myhappyend.org. This offers comprehensive guidance for anyone wishing to include charitable organizations in their estate. pan
