Breakage with consequences
The private radio station Energy Zürich rejects any comparison with Hitradio Z—including when it comes to listener numbers. However, this affects the One-Pool.
Private radio station Energy Zürich refuses to be compared with Hitradio Z - even in terms of listener numbers. The change from Hitradio Z to Energy Zürich is radical: Z is currently not only broadcasting non-stop music, but has also terminated its contract with Publica Data (PD). "Energy Zurich is something completely different, which is why we are launching on August 15 without numbers," says Michi Frank, head of IP Multimedia, which markets Energy Zurich exclusively. They are currently clarifying with PD when the first data can be published for Energy Zurich. PD Managing Director Rolf Müller confirms the talks, but says that reliable figures cannot be published until "mid to late November." Nevertheless, Energy Zürich is serious about starting from scratch: Müller has been instructed not to enter any hit radio figures from the first half of 2003 in the radio planning tool, which he will soon be updating. At least that was the status quo before the editorial deadline.
This leads to problems for other radios: like Hitradio Z, Energy Zurich will also be a member of the One Pool. But how will the combination with the radios Top, Argovia, Sunshine, Central, 32, Grischa and Ri appear without Hitradio figures? What kind of figures will the planning tool show under One-Pool? Müller was not yet able to say. Pool Managing Director Roland Baumgartner is on vacation. He may be in a similar situation to top boss Günter Heuberger, who as a pool member had no knowledge of Energy Zurich's approach.
However, Frank sees no problems for the pool, especially as Energy Zurich is granting 30 percent on all booked and broadcast spots until the end of the year, which will also benefit the pool (see p. 23).
(mk)
This leads to problems for other radios: like Hitradio Z, Energy Zurich will also be a member of the One Pool. But how will the combination with the radios Top, Argovia, Sunshine, Central, 32, Grischa and Ri appear without Hitradio figures? What kind of figures will the planning tool show under One-Pool? Müller was not yet able to say. Pool Managing Director Roland Baumgartner is on vacation. He may be in a similar situation to top boss Günter Heuberger, who as a pool member had no knowledge of Energy Zurich's approach.
However, Frank sees no problems for the pool, especially as Energy Zurich is granting 30 percent on all booked and broadcast spots until the end of the year, which will also benefit the pool (see p. 23).
(mk)
