Ready for Film ab
Movie Theater The Metropol cinema in Zurich was recently renovated and equipped with innovative technology that represents a milestone in cinema entertainment.
Filmtheater Zurich's Metropol cinema was recently renovated and fitted with innovative equipment that represents a milestone in cinema entertainment. To publicize this innovation, Kitag, Kino-Theater AG, commissioned the Zurich agency Code, Werkstatt für Grafik, to develop a corresponding concept. This now runs under the claim "are you ready?" and shows a safety belt as a key visual. The safety belt is intended to suggest the genre of Metropol: even more breathtaking action, even more passionate scenes. Code also designed its own typeface for the Metropol. The campaign is on air until further notice with a TV, radio and cinema spot, posters, advertisements, animated film posters, a safety card and a merchandising Metropol belt.
