Advertising that melts in the mouth
Trade fair From August 26 to 28, around 300 exhibitors will be presenting their latest developments at X'03 in Zurich - here is a brief introduction to some of them.
From August 26 to 28, around 300 exhibitors will be presenting their latest developments at X'03 in Zurich - we briefly introduce some of them here.The new world of mobile marketingIn the often adverse market environment, companies that can adapt quickly, efficiently and flexibly to rapidly changing requirements have an advantage. Expo Display Service AG offers the necessary foldable exhibition, trade fair and presentation systems. In addition to foldable exhibition systems, the company also offers banners and roller displays, foldable counters, counters and even foldable brochure stands. The Expo-Up pro will be presented at X'Event 03. The new design makes it even easier to remove brochures. The majority of this hardware is produced in Switzerland. Expo Display Service AG also offers comprehensive services and supports its customers with CAD-generated design proposals, the realization and production of graphics and reliable assembly and dismantling. International service at all important trade fair locations worldwide is guaranteed by Expo's dense network of partners in over 50 countries. Hall 4, Stand 118
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Good advertising melts in the mouth
It's a great way to get a message across: With edible advertising media, customers of E 575 reach their target group in an "appealing and enjoyable way", as Andi Meier from the food design company explains. E 575's current hit is a "Fresh Film". This sugar-free freshmaker with a new recipe is
2 by 1.5 centimeters in size and acts as a thin plate. As soon as the film is placed on the tongue, the Freshmaker dissolves and provides a pleasant freshness. The matching advertising message is printed on a box in which the Freshmaker is dispensed. Mint cards in matching shapes and slider boxes are also new additions to the E 575 range. In addition to large print runs, processing small orders and individual customer requests has long been part of the company's philosophy. The products are trendy, but also "professional, emotional, enjoyable and up-to-date for every season". The range is constantly being adapted. Hall 4, Stand 119
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More success with designer furniture
Today, events and exhibition stands can be noticeably enhanced by using trendy designer furniture and accessories. Thanks to the automated planning tool from Andreas Messerli AG, the right rental furniture can be selected online.
Unconventional solutions are increasingly being sought when designing events and exhibition stands. The furniture not only has a functional character, but is increasingly becoming an individual and customer-related element. With its design and materialization, it completes the conceptual framework of a corporate identity presentation. It can be embedded homogeneously in the design language of the event or deliberately provide the necessary accents as a contrasting factor. The search for such specific design elements requires expertise and time. Once the designer has found what they are looking for, the question of budget and availability quickly arises. It is therefore an advantage if you can rent the valuable design pieces and do not have to buy them.
Andreas Messerli AG, Wetzikon, has also been constantly confronted with these requirements in recent years. In particular, the strategic decision to become increasingly active in event services for the event industry has resulted in an expansion of the range of products on offer. Through close cooperation with leading event agencies, a large selection of exclusive rental furniture has been put together.
Andreas Messerli AG's extensive experience in the field of event services has led it to create a virtual platform for its event partners. At www.eventmobi liar.com or www.2rent4event.com, the agency has access to a large selection of event services. Once registered, you will find various furniture categories such as lounge, eye-catcher, general meetings and more. At www.messerli-bau.com/mobiliar there is now an extended selection of furniture including design classics and trendsetters. Hall, 4, Stand 115
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If you look hard enough, you will find
You have an idea so quickly, but don't know where to find the right props to realize it in style. If you need original Matrix glasses or the famous teeth from the movie "Austin Powers", Starworld can help. Professionals know "No event without Starworld", because at Starworld Enterprise you can find everything from kilts and Hawaiian skirts to Afro wigs, Santa Claus costumes, garlands, Oscars and, of course, the right party music. Hall 3, Stand 104
The right paper for digital printing
In the space of a week, M-real customers in twelve European countries received mail printed digitally on silver three times. "This allowed the recipient to see and feel directly what advantages the digital printing paper offers," writes M-real. And customers were able to read what other satisfied users had to say about the quality of these papers.
This series of cleverly coordinated mailings has not only resulted in a 25% response rate in Germany. The jury at the German Mailing Days in Nuremberg also awarded the idea a special prize. "The best mailing produced using digital printing" was developed and implemented by DirectSmile on behalf of M-real. The campaign was created in an automated workflow. Customer names and country-specific properties were taken from the database during printing.
All print products can be variably designed for different recipients using digital printing technology. For example, photorealistic elements in an image can be arranged into words. On a flower bed, the customer's name is created from the individual blossoms.
M-real is one of Europe's leading manufacturers of fine papers, magazine papers and cardboard. Its paper and board solutions are tailored for consumer packaging as well as communication and advertising applications such as annual reports and brochures. M-real employs around 20300 people across Europe. The head office is located in Espoo, Finland. In Switzerland, M-real products are also manufactured in Biberist. They will be presented at the Sihl + Eika stand at X'03. Hall 5, Stand 134
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Customer wishes in large format
High-quality color prints in large formats are becoming increasingly important, as it is becoming more and more important for all conceivable areas of trade and public life to attract attention with professional advertising for products, events and services. In most cases, only very small print runs or single copies are required for these purposes. This demand opens up a lucrative new business area for copy stores, print shops and agencies. Canon has put together an offer for this target group that includes the Canon W7200 large format printer, software and hardware, supplementary services and an initial range of paper. This promotion generates a profit from the fifth printout in A0 format. At X'03, Canon's large-format printing systems can be seen in practical use - brochures, flyers and posters will be produced in front of the public. Visitors can also have their photo taken and see how the image is printed in large format. Hall 5, Stand 170
...
Good advertising melts in the mouth
It's a great way to get a message across: With edible advertising media, customers of E 575 reach their target group in an "appealing and enjoyable way", as Andi Meier from the food design company explains. E 575's current hit is a "Fresh Film". This sugar-free freshmaker with a new recipe is
2 by 1.5 centimeters in size and acts as a thin plate. As soon as the film is placed on the tongue, the Freshmaker dissolves and provides a pleasant freshness. The matching advertising message is printed on a box in which the Freshmaker is dispensed. Mint cards in matching shapes and slider boxes are also new additions to the E 575 range. In addition to large print runs, processing small orders and individual customer requests has long been part of the company's philosophy. The products are trendy, but also "professional, emotional, enjoyable and up-to-date for every season". The range is constantly being adapted. Hall 4, Stand 119
...
More success with designer furniture
Today, events and exhibition stands can be noticeably enhanced by using trendy designer furniture and accessories. Thanks to the automated planning tool from Andreas Messerli AG, the right rental furniture can be selected online.
Unconventional solutions are increasingly being sought when designing events and exhibition stands. The furniture not only has a functional character, but is increasingly becoming an individual and customer-related element. With its design and materialization, it completes the conceptual framework of a corporate identity presentation. It can be embedded homogeneously in the design language of the event or deliberately provide the necessary accents as a contrasting factor. The search for such specific design elements requires expertise and time. Once the designer has found what they are looking for, the question of budget and availability quickly arises. It is therefore an advantage if you can rent the valuable design pieces and do not have to buy them.
Andreas Messerli AG, Wetzikon, has also been constantly confronted with these requirements in recent years. In particular, the strategic decision to become increasingly active in event services for the event industry has resulted in an expansion of the range of products on offer. Through close cooperation with leading event agencies, a large selection of exclusive rental furniture has been put together.
Andreas Messerli AG's extensive experience in the field of event services has led it to create a virtual platform for its event partners. At www.eventmobi liar.com or www.2rent4event.com, the agency has access to a large selection of event services. Once registered, you will find various furniture categories such as lounge, eye-catcher, general meetings and more. At www.messerli-bau.com/mobiliar there is now an extended selection of furniture including design classics and trendsetters. Hall, 4, Stand 115
...
If you look hard enough, you will find
You have an idea so quickly, but don't know where to find the right props to realize it in style. If you need original Matrix glasses or the famous teeth from the movie "Austin Powers", Starworld can help. Professionals know "No event without Starworld", because at Starworld Enterprise you can find everything from kilts and Hawaiian skirts to Afro wigs, Santa Claus costumes, garlands, Oscars and, of course, the right party music. Hall 3, Stand 104
The right paper for digital printing
In the space of a week, M-real customers in twelve European countries received mail printed digitally on silver three times. "This allowed the recipient to see and feel directly what advantages the digital printing paper offers," writes M-real. And customers were able to read what other satisfied users had to say about the quality of these papers.
This series of cleverly coordinated mailings has not only resulted in a 25% response rate in Germany. The jury at the German Mailing Days in Nuremberg also awarded the idea a special prize. "The best mailing produced using digital printing" was developed and implemented by DirectSmile on behalf of M-real. The campaign was created in an automated workflow. Customer names and country-specific properties were taken from the database during printing.
All print products can be variably designed for different recipients using digital printing technology. For example, photorealistic elements in an image can be arranged into words. On a flower bed, the customer's name is created from the individual blossoms.
M-real is one of Europe's leading manufacturers of fine papers, magazine papers and cardboard. Its paper and board solutions are tailored for consumer packaging as well as communication and advertising applications such as annual reports and brochures. M-real employs around 20300 people across Europe. The head office is located in Espoo, Finland. In Switzerland, M-real products are also manufactured in Biberist. They will be presented at the Sihl + Eika stand at X'03. Hall 5, Stand 134
...
Customer wishes in large format
High-quality color prints in large formats are becoming increasingly important, as it is becoming more and more important for all conceivable areas of trade and public life to attract attention with professional advertising for products, events and services. In most cases, only very small print runs or single copies are required for these purposes. This demand opens up a lucrative new business area for copy stores, print shops and agencies. Canon has put together an offer for this target group that includes the Canon W7200 large format printer, software and hardware, supplementary services and an initial range of paper. This promotion generates a profit from the fifth printout in A0 format. At X'03, Canon's large-format printing systems can be seen in practical use - brochures, flyers and posters will be produced in front of the public. Visitors can also have their photo taken and see how the image is printed in large format. Hall 5, Stand 170
