Frequent misstep

You might expect an accident on the road. But then the car turns out to be a model and someone trips over the toy. In her latest commercial for Suva, Ruf Lanz uses telling images to illustrate the statistic that 295,000 people in Switzerland have an accident every year in which they trip or fall. This misfortune is therefore the most common cause of accidents in this country. In the workplace alone, 55,000 accidents involving falls occur every year. A further 100,000 occur at home and during leisure time. A further 140,000 are estimated to occur among those not insured under the UVG. And finally, 40 percent of all disability pensions are attributable to such tripping and falling accidents. This is a fact that insurance companies cannot simply ignore.
In the campaign that has just been launched, Suva wants to raise awareness of the fact that such stumbling incidents are wrongly trivialized - after all, their consequences cost around 950 million Swiss francs a year.
The campaign is set to run for several years. In addition to the commercial, Ruf Lanz also uses the example of conspicuously crashed shoes in print to show once again that more people in Switzerland are injured every year by tripping and falling than in car accidents. The motifs are used nationwide on postcards, advertisements and posters. Instructions for campaigns, checklists and a leaflet with games and tips on accident prevention are also distributed in businesses. All advertising material refers to the microsite Stolpern.ch. This surprises with ever new interactive elements with further information. The online measures were implemented by Eyekon Intermedia, as detailed in the articles below.
Andreas Panzeri