The platform

The campaign "against" stumbling is characterized by the integrated and cross-media interaction of the various channels. Victims are shown in the classic offline channels of print and TV, which were realized by the advertising agency Ruf Lanz. Online, the campaign searches for the "perpetrators" and thus activates the audience. On the microsite www.stolpern.chThe visitor, as a stumbling detective, should actively examine four episodes of a prevention film for tripping hazards. This film was contributed by Seed. On the platform of Eyekon and its CD Thomas Egloff, a film featuring a stumble by Christoph Blocher also attracted a lot of media attention. pan