IPM gives in
Private radio station Hitradio Z, which disappeared from the airwaves on August 14, now appears in the updated radio planning tool together with lower rates and listener figures for the first half of 2003 - as an individual station and as part of the One Pool.
Private radio station Hitradio Z, which disappeared from the airwaves on August 14, now appears in the updated radio planning tool together with lower tariffs and listener figures for the first half of 2003 - as an individual station and as part of the One Pool. Publica Data and IP Multimedia, the exclusive marketer of Energy Zurich, have agreed on this. IP initially wanted to make a radical break with Hitradio Z and launch Energy Zürich without any figures at all (WW 28/03). However, this would have made the One Pool unplannable. (mk)
