Sentimental Journey
Following its illustrated compendiums on U.S. advertising from the 1940s and 1950s, Taschen Verlag now invites readers on a journey through time to a decade marked by unconditional faith in the future and technology.
Following its pictorial compendiums on US advertising in the forties and fifties, Taschen Verlag now invites us to travel back in time to the decade of unconditional faith in the future and technology, celebrating the Roaring Sixties not only as the era of packet soups (...just add water) and other consumerist achievements, but also as the birth of the search for the "Big Creative Idea", which continues to this day.> All-American Ads of the 60s edited by Jim Heimann. Taschen Verlag, Cologne 2003. 960 pages, Fr. 50.-.
