Manage processes
Most agencies claim to take full responsibility for a communication problem. However, the communication landscape in most companies is no longer that simple.
Most agencies claim to be fully responsible for a communication problem. However, the communication situation in most companies is no longer that simple, and more and more people want to have a say in the concept, planning and implementation. An independent group of media specialists has now sat down together to lay the foundations for managing communication processes. The result is available in the form of a 40-page brochure entitled "Working better together in communication". It costs CHF 40 and can be obtained from the IG KPM office, tel. 01 451 35 11.
