Exacerbated summer slump

Advertising expenditure Gross advertising expenditure in Switzerland fell by 5.3% year-on-year in July, which is always a weak month in terms of sales.Advertising expenditure Gross advertising expenditure in Switzerland fell by 5.3% year-on-year in July, which is always a weak month in terms of sales. Daily newspapers suffered the biggest decline (by 11.2 percent to CHF 91 million). According to Media Focus, for the first time since January 1999, they generated less than CHF 100 million in commercial advertising in a single month. Consumer magazines also suffered (-7.9 %), while trade journals recorded their first positive result (0.5 %) since January. Radio advertising continued to enjoy a consistently positive year with an increase of 1.3%. TV grew by 12.8% and is now only 0.1% behind over all seven months. With growth of 64.6 percent, cinema reported a
remarkable summer high. Less pleasing is the result for poster advertising (minus 7.3%). Nevertheless, the cumulative
annual loss every month after the miserable first quarter, comments Media Focus.