Axiomar wind for megaposters

Outdoor advertising Thomas Woldert and Franco Galli have founded the company Axiomar Outdoor Media in Basel with the aim of giving new impetus to the medium of giant posters in Switzerland with spectacular advertising productions. "In the last two years, the medium has been bent into an enlarged poster in Switzerland. This is regrettable, as the bandwidth offers considerably more and the medium is too expensive to manage without a wow effect," says Woldert. Axiomar wants to create this effect with specials such as three-dimensional elements, elements that protrude beyond the frame or special frame shapes. Until May 2001, managing partner Thomas Woldert was managing director of the large poster company Paron, a subsidiary of Affichage Holding.