A place in the front row
Viviane Egli aims to achieve the best possible results in corporate publishing with her newly founded Primafila AG.
Viviane Egli wants to achieve the best results with her newly founded Primafila AG Corporate Publishing When Inspector Martin Schneider of the Zurich cantonal police investigates, he enters an industry "that is scary for him". Slick businessmen and "managers operating with air bubbles" are the main characters in Viviane Egli's crime thriller "Finale in Wollishofen". The spicy thing about it is that the "sinister" story is set in the Zurich media scene. So does corporate publishing specialist Viviane Egli feel like an "angel on the wrong train", as one of her first crime novels was titled? Fortunately, the resolution of the case is rather undramatic. "I just love reading stories and inventing them myself," reveals the author, who has previously attracted more attention in her industry with her considerable interest in culture than with fictional murders.
Viviane Egli made her debut in the media scene with film reviews in St.Gallen and later with cultural reports for the NZZ. She financed her history studies as a freelance journalist. During the day, she bent over her dissertation "Sign language and meaning
In the evening, she sat in the theater and wrote the review as soon as the curtain had fallen.
Her tone was well received. Soon the young journalist was also being asked to write PR texts. The anniversary magazine for a major bank and elegant brochures for hotels were references enough to finally land her a job with Andreas Thommen. He had just founded the new company Frontpage for Wirz PR. Viviane Egli became the first and, for a year, only employee in 1989, until Frontpage had to be significantly expanded in 1990 when it won the Swissair Gazette. As "Missis Gazette", Viviane Egli finally took over the management together with Elisabeth Dennler. More than two dozen concepts for various customer magazines were realized during this time. The company had ten employees before the two partners Egli and Dennler went into business for themselves with Primafila.
"At the age of 47, I am now in a phase where I want to benefit from my many experiences and only do the best in the future," says Viviane Egli, outlining the concept of her corporate publishing and corporate communications support company. And the name was not chosen by chance. It is both the program and the philosophy of the new company: Primafila means front row, for example at the opera.
In addition to Egli and Dennler as managing directors in Zurich Seefeld, Horst Moser in Munich is responsible for art direction. He continues to run his independent media design business in Germany with 15 employees. The design guru attracted international attention in 2002 with his standard work "Surprise me" on the subject of editorial design. "It means a lot to me to be able to work with Horst Moser as a partner. He is a leader in corporate publishing," explains Egli.
Primafila currently has four major clients - one of which is Clariant. Egli is also involved in a new project, an international magazine in the medical sector. Primafila is also entering the market with its efficiency check-up service for corporate publishing.
Journalistic standards are very important to Viviane Egli in her work in the field of corporate publishing. For this reason, she is also on the Swiss board of the transnational association Forum Corporate Publishing. "It is important to me that corporate publishing is seen as an independent discipline and should therefore also be done by specialists." Corporate publishing must not be allowed to degenerate into pure PR, otherwise the target audience will no longer be interested in it. In Switzerland, however, a market survey by the association has shown that only nine percent of work is currently carried out by specialists.
She did not yet want to reveal whether this not exactly - or even more so - encouraging fact might provide the inspiration for a third murder story by Viviane Egli.
Places her Primafila Publishing customers in top positions with Elisabeth Dennler: Viviane Egli.
Andreas Panzeri
Viviane Egli made her debut in the media scene with film reviews in St.Gallen and later with cultural reports for the NZZ. She financed her history studies as a freelance journalist. During the day, she bent over her dissertation "Sign language and meaning
In the evening, she sat in the theater and wrote the review as soon as the curtain had fallen.
Her tone was well received. Soon the young journalist was also being asked to write PR texts. The anniversary magazine for a major bank and elegant brochures for hotels were references enough to finally land her a job with Andreas Thommen. He had just founded the new company Frontpage for Wirz PR. Viviane Egli became the first and, for a year, only employee in 1989, until Frontpage had to be significantly expanded in 1990 when it won the Swissair Gazette. As "Missis Gazette", Viviane Egli finally took over the management together with Elisabeth Dennler. More than two dozen concepts for various customer magazines were realized during this time. The company had ten employees before the two partners Egli and Dennler went into business for themselves with Primafila.
"At the age of 47, I am now in a phase where I want to benefit from my many experiences and only do the best in the future," says Viviane Egli, outlining the concept of her corporate publishing and corporate communications support company. And the name was not chosen by chance. It is both the program and the philosophy of the new company: Primafila means front row, for example at the opera.
In addition to Egli and Dennler as managing directors in Zurich Seefeld, Horst Moser in Munich is responsible for art direction. He continues to run his independent media design business in Germany with 15 employees. The design guru attracted international attention in 2002 with his standard work "Surprise me" on the subject of editorial design. "It means a lot to me to be able to work with Horst Moser as a partner. He is a leader in corporate publishing," explains Egli.
Primafila currently has four major clients - one of which is Clariant. Egli is also involved in a new project, an international magazine in the medical sector. Primafila is also entering the market with its efficiency check-up service for corporate publishing.
Journalistic standards are very important to Viviane Egli in her work in the field of corporate publishing. For this reason, she is also on the Swiss board of the transnational association Forum Corporate Publishing. "It is important to me that corporate publishing is seen as an independent discipline and should therefore also be done by specialists." Corporate publishing must not be allowed to degenerate into pure PR, otherwise the target audience will no longer be interested in it. In Switzerland, however, a market survey by the association has shown that only nine percent of work is currently carried out by specialists.
She did not yet want to reveal whether this not exactly - or even more so - encouraging fact might provide the inspiration for a third murder story by Viviane Egli.
Places her Primafila Publishing customers in top positions with Elisabeth Dennler: Viviane Egli.
Andreas Panzeri
