Publicitas Webservices launches online poster
The online marketing company Publicitas Webservices (PWS) is launching a new advertising format called «PosterAd.» According to a press release, the idea behind it is based on the same viewing behavior as that of posters in the offline world. When users enter e
The online marketer Publicitas Webservices (PWS) is launching the new "PosterAd" advertising format. The idea behind it is based on the same viewing behavior as posters in the offline world, according to a press release. When entering a website, the user sees a large advertising format for a maximum of five seconds, which then disappears at the top. Either a news ticker or a full banner then appears as a reminder. The "PosterAd" can initially be booked on Blick.ch and Ticinonline.ch.
