Cinecom offsets TV and cinema spots 1:1
Until now, the media agency Cinecom has charged TV commercial clients a surcharge when converting their ads to movie theater spots. Starting in September, existing TV campaigns will be billed on a 1:1 basis, Cinecom announced. This will benefit TV advertisers by
Until now, media marketer Cinecom has charged TV commercial customers a surcharge when converting them into a cinema spot. From September, existing TV campaigns will now be billed 1:1, as Cinecom announced. This will bring advantages for TV advertising clients, above all in the form of more broadcasts for the same budget. The conversion project is being carried out with the Association of Swiss Film and Audiovisual Companies. According to Cinecom, this step is in line with the digitization planned for 2004. Further significant simplifications can then be expected.
