Continuing in reverse gear

Advertising statistics The volume of advertising in the Swiss press was also lower in August than in the previous year, with newspapers recording a total decline of 13.4 percent according to Wemf advertising statistics. Free newspapers experienced a particularly bad month with a drop of 11.5 percent. Job advertisements fell by 32.5 percent in newspapers and by 49.8 percent in free newspapers. The volume of magazine advertisements fell by 9.4 percent in German-speaking Switzerland and 32.2 percent in Ticino, but increased by 3.2 percent in French-speaking Switzerland.