Tasting without a flag
Alpenbitter Appenzeller is a «delicious, wholesome, unique, and distinctive alcoholic beverage for people who have found their own taste and style.»
Alpenbitter Appenzeller is a "tasty, pleasant, independent and unmistakable alcoholic drink for people who have found their own taste and style", says the advertising agency FCB Leutenegger Krüll about the herbal juice of its client from Appenzell. After two years of "abstinence", Alpenbitter is to be advertised again with basic communication. To this end, the agency displayed some Appenzell slyness: the effect of the Appenzeller can be sniffed out on a fragrance card. Bitter for seasoned lovers of the herbal liqueur: The advertising material is alcohol-free.
