Ronaldo in the Playstation
Soccer: The concept of fair play has long since become a global motto for FIFA, one that is expected to be respected even off the soccer field.
Football The concept of fair play has long since become a global motto at Fifa, which should also be respected off the pitch, as evidenced by Fifa's latest fair play campaign, which focuses on star footballer Ronaldo - for once as a character in the official Fifa Playstation game and for a poster. The latest FIFA campaign was designed and realized in Switzerland by Catsky&Partner. The motif shows how even a world star can be a role model for young people and that fair play starts with video games. The poster was printed in an edition of 6000 copies, sent to Fifa offices around the world and is to be hung up around football stadiums and in Fifa press centers.
