Bakom launches campaign for the Internet

Public service Despite high Internet penetration, the Federal Office of Communications (OFCOM) wants to use a campaign to reach other sections of the population,Public service Despite high Internet penetration, the Federal Office of Communications (OFCOM) wants to use a campaign to reach other sections of the population that still have below-average Internet usage. To this end, the Confederation is running a campaign entitled "Tour-de-Clic.ch" in October. The main target groups are older people and those with little formal education. An Infomobile equipped with PCs will be touring Switzerland for three weeks.