Hardly any price increases
Advertising rate adjustments in the Swiss press will be moderate this year.
The adjustments to advertising prices in the Swiss press will be moderate this year, with many titles seeing a zero increase, said Publimedia CEO Daniel Strobel at the 10th Publimedia Forum. If price increases are made, they will be justified by increases in readership or additional circulation. The average price increase is likely to be around one percent. After Strobel, Michael Brennan from the Newspaper Society in London spoke about the contribution of the local and regional press to advertising efficiency and media specialist Urs Schneider about the demands on the media's transportation and communication services. The presentations, a list of participants, photos and further information on the Publimedia Forum are available for download at www.publimedia.ch/ forum.
