Good marks for public transport advertising
Zurich Public Transportation (VBZ) and the Allgemeine Plakatgesellschaft (APG) commissioned the Demoscope research institute to survey 1,500 Zurich residents to find out what types of advertising they frequently notice.
The Zurich public transport company (VBZ) and the Allgemeine Plakatgesellschaft (APG) asked 1,500 Zurich residents via the Demoscope research institute what type of advertising they frequently notice, with only posters (61%) attracting more attention than advertising on public transport (51%). Rooftop advertising was best remembered by respondents. 49 percent could remember this form of VBZ advertising. Further results of the study can be found in a brochure, which can be ordered at martin.zollinger@ vbz.ch or by calling 01 434 46 56. It can also be downloaded as a PDF from www.vbz.ch.
