EU no longer makes advertisers happy

The European Commission (EC) is defending the measures it published in July to combat misleading food advertising.advertising bans According to the EC, in future, health benefits may only be advertised if they can be proven. The EC complains that "misunderstandings" have arisen in reporting on this. Slogans such as "Haribo makes children happy" are still permitted because they do not make any health-related claims. Vague claims such as "improves memory", on the other hand, should no longer be allowed.