Porn for boarders

Winter sports, whips, suspenders and leather pants? All water under the bridge. The Snowboard Garage knows what it takes to get the real boarder going and supplied the boarder scene with the hottest goods at Freestyle.ch at the end of September. "Porn for snowboarders" promised the sticker on the ominous black plastic bags that were distributed on the Landiwiese. And expectations were not disappointed: the bags contained an issue of "Geile Gipfel" magazine. On eight pages, you'll find everything that makes the hungry boarder really hot: pictures of snowy mountains and slopes, reports such as "Confessing totally nasty slopes: We let everyone over" as well as the hot contact exchange "Lonely mountains are looking for you". The flyers were produced in an edition of 3,000 copies and are intended to further consolidate the reputation of the Snowboard Garage as an iconic company far removed from the mainstream, as Beat Gattiker, responsible at Publicis, hopes.