Sloggi also arouses French minds

Advertising bans II The underwear manufacturer Triumph has also sparked fierce protests in France with its butt campaign for Sloggi thongs, and the self-regulatory authority Bureau de la vérification de la publicité (BVP) has called on Triumph to take down the posters as they are sexist. This is the first time that this body has directly and publicly demanded that a campaign be taken down.