Nestlé consolidates media at Optimedia
On January 1, 2004, the Nestlé food group hands over all media mandates in the Swiss market to Optimedia in Zurich.
On January 1, 2004, the Nestlé food group is handing over all media mandates in the Swiss market to Optimedia in Zurich, a concentration that will allow Nestlé to reduce complexity in this area in view of its large brand portfolio, according to a press release.
