More expensive Ticino

Rates The three Ticino daily newspapers Giornale del Popolo, Corriere del Ticino and La Regione Ticino are raising their advertising rates slightly.4180 francs (+2.2%) from 2004 for a black and white page at Giornale, 4620 francs (+1.9%) at Corriere and 4680 francs (+2%) at La Regione. For a four-color advertising page, Giornale now charges CHF 6590 (+1.4%) gross, Corriere CHF 7500 (+1.6%) and La Regione CHF 7460 (+1.6%). This increases the thousand-reader price (TLP) of Corriere and Giornale, both of which have lost some readers, while La Regione can boast a stable price-performance ratio thanks to an increase in reach. (mk)