Holes in the loaf
Fundraising The agency Publicis transformed a symbol for food into one for hunger to remind the affluent society that people are still dying of hunger in many parts of the world.
Fundraising The Publicis agency transformed a symbol for food into one for hunger in order to remind the affluent society that people are still dying of hunger in many parts of the world. A piece of bread serves as a visual. The porous structure of the loaf is the key to the creative realization: substance and holes - i.e. food and no food - are only millimetres apart. The message was placed in the holes: "Millions of children eat this piece." Anyone who bites into a slice of bread with a good appetite should be reminded of this.
