Pecunia non olet

Bank marketing Love goes through the stomach and advertising through the nose. The private bank Julius Baer has now recognized the latter and is addressing potential customers through their olfactory senses, creating a double-sided "scent ad" under the motto "Can you smell success? The essence of freshly mown golf turf, morning air in St-Tropez or the leather seats of an Aston Martin prove once again that money doesn't stink. However, as scents are generally not permanent, the Zurich bank recommends wealthy snoopers to contact the Julius Baer team as soon as possible on the following page.