PR lexicon online

As part of the relaunch of www.knobel.ch, the Peter P. Knobel agency is providing an online reference work with over 100 PR terms and further practical PR know-how. It also contains useful checklists that provide valuable assistance in the implementation of PR measures, as well as selected case studies from the healthcare, IT, food, financial services and SME sectors. The Knobel agency is one of the top ten BPRA agencies.