Television earthquake in the spring

Crossmedia Together with Euro 1 AG, the company Unimark wants to help interactive television achieve a breakthrough in Switzerland.Swiss TV audiences - and the advertising industry - are in for a "guaranteed medium earthquake" in the spring, according to a statement from the agency Unimark (Unterägeri). The cause is said to be a quantum leap in the areas of interactivity and cross-media, both of which still eke out a meager existence in Switzerland. To make this innovative step possible, Unimark, which specializes in cross-media, has engaged Hamburg-based Euro 1 AG as a cooperation partner. This company, which also calls itself a "shoptainment enabler," is the "most innovative provider of entertainment and infotainment tools in the interactive TV market," explains Unimark consultant Roland Meier. Unimark will also use special forms of advertising on the infotainment channels on U1 announced in mid-October, the talk show "Personalities" and the program "Weekend Feelings. Other concepts for new types of shows could soon follow. "We're going to get things moving in this area," Meier holds.
(dse)