Berlitz Switzerland to MAD

The advertising agency MAD will handle all communications for Berlitz Switzerland language schools. The agency won the contract in a pitch.

The advertising agency MAD is taking over the overall communication of the Berlitz Switzerland language schools. The agency won the contract in a pitch, covering German and French-speaking Switzerland with strategic consulting and creative services. Ads, commercials and posters are expected to be used in next year's Berlitz campaign. In addition, below-the-line measures will be realized. The campaign will run from January 2004.

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