Permanent megaposter

Posters Over 1,300 eyelets secure the 300-kilogram, 750-square-metre mega poster at Zurich Airport's recently opened multi-storey parking lot 6 against wind and weather, making Clear Channel Plakanda the largest permanent poster site in the country. After all, the software provider already has a presence in 24 airports around the world. With highly visible reference posters for local and international customers, in this case Porsche, SAP wants to reach its frequently traveling target group of business decision-makers. The agency Grendene Ogilvy & Mather designed the mega poster, and Christinger Partner printed the motif on lightweight mesh vinyl material using large-format printers. SAP intends to be present at this location for a whole year. During this booking period, an estimated 22 million cars will drive past the poster.