He who seeks shall find

Online marketing Swiss websites are selling search engines below their value. Angelink Yourposition offers beauty advice and more.nothing has been found on the World Wide Web for a long time without search engines. But even Google and other search engines only find sites that present themselves clearly. The average Swiss website is ill-equipped for this, as the new company Angelink Yourposition has proven. It operates search engine marketing. Its services include the free tool Suchmaschinenoptimierung.info, which provides information on the degree to which websites are optimized in terms of findability. 6000 Swiss web addresses have been tested to date. The average result is 59.2 percent. At 60 percent, a site can be found "with difficulty if you search for the company name", says Managing Director Roger Schnider. 60 percent is "unsuitable", says co-owner Markus Gabriel. He therefore sees potential for the company, which is a joint venture between his advertising and web agency Angelink, the IT service provider Insign and the consulting firm Envia. They now want to ensure that their customers' websites appear as high up in the hit lists as possible.Angelink Yourposition's second field of activity, keyword advertising on search portals, is also a clear growth market. Google and Overture are in a neck-and-neck race here. Both have more than doubled their turnover from advertising that is displayed for certain search entries in the current year.
Nose in the keyword wind
"Keyword advertising is a targeted and cost-effective type of direct marketing," emphasizes Gabriel. However, for advertising to be successful, it must also be well written - one of the reasons why Insign and Envia have joined forces with an advertising agency. Gabriel is convinced that search engine marketing is now making inroads into marketing departments. The young company benefits from the fact that established online marketers have so far ignored this area. "We see ourselves as an adlink for search engine marketing," says Gabriel mischievously. The company is happy to offer itself to marketers as a subcontractor.
Stefano Monachesi