Customer proximity taken at its word
Advertising statistics Equipped with a new logo in green and modern lettering, Media Focus presents itself freshly strengthened in its Zurich domicile.
Advertising statistics Equipped with a new logo in green and modern lettering, Media Focus presents itself freshly strengthened in its Zurich domicile.
The long years in the provinces are a thing of the past: Media Focus has recently relocated its headquarters from Hergiswil to Zurich. The joint venture between IHA-GfK and AC Nielsen has found a new home in the same premises at Stauffacherstrasse 28, where MMXI, which belongs to the same group of companies, is already based.certain services such as finance and human resources will remain at the IHA-GfK site in Hergiswil. "The move was urgently needed, as hardly any customers ever strayed to the geographically remote previous domicile. Now we are where most of our business partners are based," explains Jens Windel, Board Delegate Media Focus.
Media Focus has also developed a new logo to coincide with the change of location. In the modern new lettering, the Zurich agency Code has replaced the previous purple with a fresh green. "The signet can mean networked data points, symbolize an "m" for media or characterize an entire industry in which a submarket (green element) is focused on. We believe that customers and employees can recognize themselves here," explains Windel.
Media Focus customers can also benefit from the new "WizzAd" analysis software. It represents a real "quantum leap" for working with advertising statistics. "It now takes far fewer steps than before to achieve the same result," explains Media Focus Managing Director Lukas Zihlmann.
Designed by the Code agency: Media Focus' new logo.
The long years in the provinces are a thing of the past: Media Focus has recently relocated its headquarters from Hergiswil to Zurich. The joint venture between IHA-GfK and AC Nielsen has found a new home in the same premises at Stauffacherstrasse 28, where MMXI, which belongs to the same group of companies, is already based.certain services such as finance and human resources will remain at the IHA-GfK site in Hergiswil. "The move was urgently needed, as hardly any customers ever strayed to the geographically remote previous domicile. Now we are where most of our business partners are based," explains Jens Windel, Board Delegate Media Focus.
Media Focus has also developed a new logo to coincide with the change of location. In the modern new lettering, the Zurich agency Code has replaced the previous purple with a fresh green. "The signet can mean networked data points, symbolize an "m" for media or characterize an entire industry in which a submarket (green element) is focused on. We believe that customers and employees can recognize themselves here," explains Windel.
Media Focus customers can also benefit from the new "WizzAd" analysis software. It represents a real "quantum leap" for working with advertising statistics. "It now takes far fewer steps than before to achieve the same result," explains Media Focus Managing Director Lukas Zihlmann.
Designed by the Code agency: Media Focus' new logo.
Daniel Schifferle
