There's life in the old dog yet

The ideal motto for the 70th anniversary of Weltwoche, which took place on Monday for invited guests only in the SBB workshops in Zurich-Altstetten, because Weltwoche is currently out of the woods, even if this is not being publicized too much, said Jean Frey CEO Filippo Leutenegger - newly elected FDP National Councillor - in his welcome address. There is no denying that Jean Frey AG has been the only publisher to organize generous events throughout the year for some time now. Which gives an indication of how business is going.
In any case, Roger Köppel, who is used to success, said in his speech that the journey had been a little long and "the situation was very intense" - although it was unclear whether he was referring to the 70-year lead time or the somewhat difficult journey to the event; the booked VBZ bus chauffeurs had some difficulty finding the entrance to the festival venue.
Finally, guest speaker and SBB CEO Benedikt Weibel pointed out once again that Weltwoche was invented on a train. On November 17, 1933, Karl von Schumacher and Manuel Gasser had the idea of launching Weltwoche on their way home from Paris to Zurich. The result was a kind of earthquake in the Swiss press landscape that still seems to be felt today.
The WochenZeitung's disruptive campaign, invented by former Facts advertising manager Kilian Gasser, probably also fell on fertile ground. "70 years fresh and happy, Köppel keep it up" was the headline on posters in WoZ yellow in the passageway of Altstetten station - as were the flyers in the toilets. In this way, the WoZ was the last truly independent weekly newspaper to thank the subscription converts sent to it by Weltwoche. Or to be more precise: the people who prefer to read a newspaper from left to right rather than a magazine from right to left.
Weltwoche editor-in-chief Roger Köppel (center) with Markus Pekeler and Cary Steinmann (right) from TBWA.

Cartier CEO Horst Edenhofer (right) and Swiss Banking Chairman Pierre Mirabaud together with Uli Rubner.

Standing guard for the photo shoot at the Weltwoche anniversary: Walter Bosch, Christoph Richterich and Roger Schawinski (from left).

Jean Frey CEO: Filippo Leutenegger (2nd from left) together with Jean-Christophe Francet (left), Servais Micolot and Sébastien Fabbi (right).

Lively conversation: advertising specialists Jean Etienne Aebi (left) and Martin Spillmann (right) with Walter Rüegg from Rüegg Werbung.

Congratulations from the Konnex media agency for Weltwoche: Monica Jäggi, Ronny Schmid, Corinne Kelly and Peter Döbeli (from left).

Guest of honor Thomas Borer (l.) with Swiss Press Managing Director Daniel Kaczynski (r.) and Weltwoche advertiser Christophe Guye.

André Benker, Hansueli Schweizer, Daniel Comte and Ruedi Wyler (from left) - three former and one future (?) Advertiser of the Year.

Weltwoche advertising manager Christophe Waeber (l.) with Ivan Schultheiss, now with APG, and Alexa Julier from Weltwoche.

No black Peter: Laurence Saas from Mediaedge:CIA had a lot to laugh about with Peter Menzato (l.) and Peter Kümmerli from Jean Frey.

Also in a birthday mood: Caroline Nünlist (l.) from Zip-Media and Astrid Gartenmann from Publimedia.

Peter Hofstetter (r.) with customer Kim Christensen, Feldschlösschen, and girlfriend Conny Kristoffy.

Saab marketing manager Arno Gunsch had a lively chat with Gilbert Fisch (right) and Nik Meier (left) during the Weltwoche party.

Jeanine Meier (l.) from British Airways and Michèle Chevin from JP-Morgan-Fleming didn't want to miss the party.

Weltwoche ladies Esther Würsten, Nadine Notter and Michelle Schödler (from left) ensured that everything ran smoothly.