Mixed stock market reaction to Adlink merger

Marketers The stock market reacted in different ways to the merger of Adlink Switzerland and the online units of Goldbach Media, announced on November 24 (see page 17).

Marketers The stock market reacted differently to the merger of Adlink Switzerland and the online units of Goldbach Media announced on November 24 (see page 17), with Adlink shares recording only small gains on German trading venues on the same day; in Berlin/Bremen, however, they closed at EUR 2.63, well above the morning's value and the high for the year to date of EUR 2.55. On
November 25, the share was already trading at EUR 2.40 again.

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