Fidel's fidele Reichen

Media The December issue with the 300 richest people in Switzerland is an annual highlight for readers of Bilanz. The December issue with the 300 richest people in Switzerland is an annual highlight for readers of Bilanz. It is the top seller par excellence. The print campaign for it is just as successful as the golden hit parade. This year, a politician whom the 300 richest are likely to deeply detest is used with pointed humor: Fidel Castro himself, one of the last true guardians of pure Marxist emptiness. "His apt portrayal will not only make the 300 richest people smile, but also all the less successful capitalists among the Bilanz readers," hopes the creative team of the in-house agency Publicis.