Wolfgang J. Koschnick explains media planning
Media expert and *Werbewoche* guest columnist Wolfgang J. Koschnick has revised his encyclopedia on media planning.
Media expert and Werbewoche guest author Wolfgang J.Koschnick has revised his encyclopedia for media planning.Media expert and Werbewoche guest author Wolfgang J.Koschnick has revised his encyclopedia for media planning. The
3rd edition was published under the title "Focus-Lexikon Werbeplanung - Mediaplanung. Marktforschung, Kommunikationsforschung, Mediaforschung" (ISBN 3-9808574-0-9) and now comprises three volumes. The long title takes account of the fact that the
thematic basis has been significantly expanded. The encyclopedia with around 7000 keywords is made available online on the website of the news magazine Focus
3rd edition was published under the title "Focus-Lexikon Werbeplanung - Mediaplanung. Marktforschung, Kommunikationsforschung, Mediaforschung" (ISBN 3-9808574-0-9) and now comprises three volumes. The long title takes account of the fact that the
thematic basis has been significantly expanded. The encyclopedia with around 7000 keywords is made available online on the website of the news magazine Focus
