APG reports on poster research

The Allgemeine Plakatgesellschaft (APG) is launching a quarterly newsletter on the Poster Performance Index (PPI), which APG has been using since 1997 to measure the resonance of poster campaigns with the public. The first issue of the new PPI Flash presents the top 10 to date in terms of recall, brand recognition and favorability. The current PPI leader is easyJet.com from Easy Jet Airlines. The newsletter is available free of charge at www.apg.ch.