BSSM: New appearance for Extra

Extra Express Transport Logistik, headquartered in Pratteln and with a subsidiary in Belgium, connects the most important European economic centers with Switzerland and vice versa. The BSSM advertising agency is repositioning Extra as the airline of the road, piloting customers' freight from door to door - as if it were its own. The new appearance starts with the brochure in various languages, is then expanded by the website and rounded off with further communication measures.
Responsible at Extra Express Transport Logistik AG, Pratteln: Beat Schweighauser (overall responsibility). Responsible at BSSM Werbeagentur AG, Basel: Urs Schneider (CD), Text: Hannes Müller (text), Daniel Bard (AD), Markus Binggeli (consulting). Photographer: Tobias Sutter.