Edipresse sells Optima
Customer Magazines Edipresse, a publishing house based in French-speaking Switzerland, has found a buyer for its health magazines.
Customer magazines Edipresse, the publishing house in French-speaking Switzerland, has found a buyer for its health magazines Editions Optima SA, which includes the magazines Optima and Optipharm, will be taken over by the Geneva-based company Agora Retail at the beginning of 2004. Edipresse already announced in July that it intended to sell the two titles. Agora Retail is a service company for the pharmaceutical and perfume industry. According to the SDA news agency, it already publishes the perfumery magazine Cipria with a circulation of 120,000 copies. Optima is published with 26,000 copies and is distributed free of charge by pharmacies. The pharmacists' trade magazine Optipharm has a circulation of 10,000 copies.
