Radio DRS is increasingly listened to on the Internet or as a podcast

DRS Musikwelle, DRS 4 News and DRS Virus all made gains in 2009, according to SDA at the annual media conference in Zurich on Thursday. SR DRS was able to maintain its "solid market position" in 2009. On a weekly average, the six DRS radio programs reached around 90 percent of the German-speaking Swiss population. Audiences increasingly want to be able to choose when and where they want to listen to their favorite programs, it was said at the media orientation. The younger generation in particular is making increasing use of audio-on-demand services and podcasts, but is using "traditional radio" less. According to DRS statistics, 24 million podcasts were downloaded last year. This is 66,000 a day and 130 percent more than in the previous year. The most successful radio podcast was the program "Echo der Zeit", which was downloaded around 9600 times a day.
DRS Musikwelle is steadily gaining an audience
Despite the closure of the Beromünster medium-wave station at the end of 2008, the popular DRS Musikwelle has steadily increased its audience. The market share is 4.1 percent - this means that over 300,000 people tune in to DRS Musikwelle every day. Over 40 percent of them listen to the program on digital radio (DAB/DAB+).
The 24-hour news program DRS 4 News, which was introduced in 2007, has found its regular audience with over 300,000 listeners, it said.